Medical Marketing Services
If you are a medical practitioner, you are in
need of medical marketing services. Ask
yourself the following questions and tick
them off one by one:
1. Are you using some type of “on-hold”
messenging system that promotes
a special service (or upsell) that you can
plant as a seed in your patient’s mind
while they are waiting to speak to someone?
2. Are you following up with each
patient that visits you with a newsletter,
an email series, or a colorful postcard
that lets them know that you care about them?
Are you offering special discounts
that encourages them to take advantage
of certain “elective” surgeries, such
as cosmetic surgeries they might have been considering?
3. Do your patients feel that “wow” factor
and tell all of their family and friends about you
because your level of attentiveness to them
is extraordinary and your follow-up system makes them
feel “connected” to you, creating a sense
of loyalty and nurturing.
4. Is your website visible and accessible by patients
typing in keywords that would lead to finding your
site by what you specifically offer as a service?
5. Do you track referrals and then follow-up
with a thank-you note and perhaps a small gift
of appreciation as well, such as a discount
on their next visit?
6. Are you collecting your patient’s email addresses
to build your database to stay in touch with them
and offer them Holiday greetings and specials,
especially if you offer additional services that
can be purchased as a gift certificate?
7. Do you hold regular office meetings to ensure
your staff’s ideas are incorporated into the daily
routine and to discourage grumbling that “no one
listens to my ideas.” Are you showing respect
for your staff that leads to a well-oiled, running
office where the atmosphere is warm and enticing
to your employees and the patients who visit?
8. Do you offer a list of your services on your
website as well as your hours of operation and
what to do in case of an emergency?
9. If you are in a type of aesthetics practice,
have you ever thought of holding special
events such as a Woman’s Night of Beauty
to promote your specialty?
10. Finally, do you have an aggressive marketing
plan in place by someone who knows how to
ensure your internet presence and maintain your
rankings without your having to lift a finger
because you know, like and trust their quality
of service?
No? If you need medical marketing services, don’t hesitate,
Contact Us:
Email: kchiles@tds.net
Cell: 912-552-7402
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