Saturday, September 4, 2010

Plastic Surgeon Marketing – Choice #1 For Marketing Gold


Choice #1 For Marketing Gold

Knock the socks off your already loyal patients and do an upsell.

Familiar words? 

Can I supersize that for you?

Good Morning, Dr. ____ ‘s office.

Have your Receptionist answer the phone with a cheerful greeting such as:
Did you know we now offer ____ and fill in the special of the month?

Perhaps offer a special discount $30 off their next visit, if they offer you their email for
your email client list.

Everyone in the internet world knows this secret – the gold is in the follow-up
and that follow-up is an email list of clients/patients who know, like and trust you.

You don’t want them to go to your competitor or worse, some inept guy down
the street who offers them a $25.00 procedure that you can do in a safe, familiar
environment.

The one who wins is the one who has the best marketing program! If your clients
don’t know what you have to offer and they don’t bother to read the brochures at the
check-in desk and you don’t have ongoing media running in the lobby, how will
they know?

Most people nowadays talk or text on their cell phone while waiting
or talk to the person who came with them, instead of reading the literature in
the waiting room. Print is still important, but reaching your patients with a targeted
message of what you can do for them in ALL forms of media  is extremely POWERFUL!

Have an email campaign? No? We can do this for you!

Contact me: 912-552-7402

Kristie